SEO Basics

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing a website in order to achieve higher rankings in search engines. The top three search engines worldwide are 1) Google, 2) Yahoo, 3) Bing. Google currently dominates the search engine arena with more than 80% of the market share. Yahoo and Bing have partnered together and account for roughly 15% of the searches online.

Who Needs SEO?

Any business that wants to make money online with the lowest cost needs SEO. There are other ways to make money online such as paid search (PPC) and Lead Generation, but rarely does any other form of online advertising turn a higher return on investment than SEO.

It is widely believed that roughly 95% percent of all searches don’t go past the first page or the top 10 rankings of any search engine. Roughly 90% of all searches don’t go past the top 5 rankings. The bottom line is, if you want to make money online, you need to rank in the top 5 rankings on the first page of Google, Yahoo & Bing.

How to Rank in the Top 5 of Google?

Each SEO company has theories as to the best methods to rank your website in the top 5 search results. Virtually every SEO strategy fall into two categories:

Why Do You Need SEO Services Los Angeles?

What makes our service more effective than other SEO companies? We just provided the elements of ranking success; why can’t you just hire a SEO firm in India for $400/month? What value does SEO Services Los Angeles bring to the table that no one else does? These are valid questions you should ask any SEO company before hiring.

The answer is two-fold:

1) SEO Services Los Angeles takes a true interest in the success of your business. Your success is directly tied to our livelihood. Each of our existing clients has referred a friend or colleague to our services. Why? We do everything we can to ensure your success. You are not 1 of 100 clients when you work with SEO Services Los Angeles. We only accept 20 clients or less at any given time, so your online business receives the attention and work necessary for success.

2) We are devoted to making you a return on investment. We work to make you a positive return on every dollar you invest in online marketing. SEO is conventionally the act of achieving ranking for you website. However, rankings are a piece of the success puzzle. In order to make a positive return, you need rankings for keywords that will convert into leads and sales. You need to know how to convert a customer on a website, track and make strategic decisions in this ever changing industry. SEO Services Los Angeles can provide a global strategic approach to online marketing that extends beyond achieve ranking.

The majority of SEO companies have built their model on providing the same “manufacturing line” strategy to everyone with one sole purpose – make themselves money without being held accountable to results. Why shouldn’t you hold a SEO company accountable? You deserve accountability and an understanding of the services provided. Read on for our true feelings on most SEO packages available today.

What’s wrong with most SEO Packages?

Most SEO companies offer SEO packages (Silver, Gold, Platinum) that provide the same link building services that every other SEO company is offering. If every SEO company is practicing the same strategy how will your website outrank a competitor? The bottom line is, one-size fits all packages with no performance guarantee are not created for you, the client. These SEO packages ensure profits for SEO companies, but don’t provide you much chance of success.

A SEO company can’t honestly provide rankings guarantees before having critical information about your website, target keywords, competition, industry and goals. It’s a business model that fails a large percentage of the time and is only possible, because most people don’t know the details behind Search Engine Optimization. If a SEO company provides you with an estimate and or plan without understanding your goals and your website run in the other direction. They are most likely a SEO chop shop or provide an ineffective service.

To illustrate, here is an example: your website sells luxury cars and a SEO recommends that you your target keyword should be “Luxury Cars”; this keyword phrase is highly competitive with no geographic area target such as “Santa Monica” and will take hundreds of hours each month of work to have a chance at ranking your website. The cost to rank your website for “Luxury Cars” may be $7,000/month and you aren’t guaranteed any return.

However, if you are located in Santa Monica and your keyword target is “Luxury Cars Santa Monica”, you have a much better chance of achieving a positive return on investment. This keyword is more targeted, less competitive and gives you a better chance of making money. The cost needed to achieve this ranking may equal $1,500/month. This cost most be estimated based on your keyword search volume, competition, search intent and current state of your website. How can a company quote you a price or present a SEO package without understanding these elements?

A SEO company that sells you a Gold package for $2,000/month may take years to achieve a top ranking for “Luxury Cars”. If “Luxury Cars” is your target keyword, you will be wasting money for a long time with little chance of success. If your target keyword is “Luxury Cars Santa Monica” and you sign up for the Gold package for $2,000/month, you may be unnecessarily paying and extra $500/month. In either scenario, the client is not the primary concern.

Beware of any SEO company offering cookie-cutter SEO packages with no performance-based guarantee. If there are performance-based guarantees, make sure there is a contract clause that holds the SEO company accountable if they don’t achieve the guaranteed ranking position.

We service you with a customized SEO strategy that fits your unique business. We minimize your risk by targeting keywords for which we are highly confident in being able to capture the ranking. We work with you to identify these keywords and ensure they give you the best chance of making moeny. We back our strategies with proven results. We’ve proven it to every single one of our clients and we will prove it you too. Call us today to start making money.